Understanding today’s Buyer’s Journey is Key to Win in Marketing for B2B - Startup Marketing Consultant Mark Donnigan

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit

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Startup Marketing Interview with Mark Donnigan

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, as well as various other facts about contemporary B2B marketing. We review exactly how the buying journey is currently totally fragmented and also the way that area structure can help marketing experts retake control of the explorati

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